Irish spring®

Irish Spring was in need of its own voice, and who better to be that voice than Irish freshness expert Colin? Colin appeared on TV and on Facebook to show guys how to stay at their freshest (still working on that legal disclaimer).

We carried Colin's voice into print, so guys knew Irish Spring was for tough clean-up jobs, not just for freshening up after your 4:30pm conference call that should've just been an e-mail.

America’s Dirtiest Cities

Colin also made his way onto Instagram, calling out dirtiness everywhere, including a town near you—campaigning to clean them with a fresh new name.

Colin even took over the Irish Spring website to launch our new Signature line, the single greatest body wash ever made.*

*Not backed by any scientific claim.