O’DOUL’s®

Thanksgiving Eve, also known as “Drinksgiving,” is one of the biggest bar nights of the year. And when you’re home at your local bar with your idiotic high school friends, the pressure to drink is real. So we decided to help people looking to take a stealthy break from booze—without having to worry about peer pressure from said idiots.

With our newly redesigned cans, no one will give you shit for drinking an O’Doul’s, because no one will know! To test our theory, we gave them away in a bunch of bars on Thanksgiving Eve—for free!

Behind the scenes

The activation proved successful, and the brand decided to partner with artists in New York, Chicago, and Los Angeles to create 3 more limited edition designs. We even got to give them away at a few MLB stadiums!