Speed Stick®

Everyone knows about Speed Stick but no one cares about it. So we decided to prove that Speed Stick is the little extra boost you need in those extra stressful moments. And what better way to deliver that message than through a pep talk from someone everyone knows—your high school coach who got fired for knocking out a referee—Coach Speedman?

TV

We sent Coach Speedman into everyday (and some not-so everyday) scenarios where guys needed a little extra help: A first date, a job interview, meeting the girlfriend's parents, and even a wedding day, to help these guys crush their self-doubt.

ESPN Partnership

We partnered with ESPN in print and a homepage takeover to correspond with the NFL draft (dudes love ESPN).

Speedstick on Social

Coach Speedman gave pep talks during a Speedstick Twitter takeover and partnered with Myles Jack and Jalen Ramsey during the NFL draft on our Snapchat.

Coach Speedman on digital

We even made bobbleheads of Coach Speedman! Look how sweet they are. All I got was like 3 free sticks of deodorant though.