unicef

Ahead of the Paris Climate Agreement, unicef wanted to raise awareness of those affected most by climate change: children. And because there are millions of children in millions of places, we wanted to find a way to show they were all affected and connected.

So we introduced the Climate Chain for climate change, and took unicef's message to a place we knew we could quickly find the most lookin' balls (that means eyes)—social media.

The hashtag launched on instagram, facebook, and twitter, and to date we've had hundreds of thousands of organic impressions!